Putting your money where your morals are: understanding ESG investing
More than just a niche, feel-good trend, ESG investing is an opportunity to align your financial goals to your sustainability values. Understand what this investment strategy is and how to start!
8 min read
The following statements do not constitute investment advice or any other advice on financial services, financial instruments, financial products or digital assets. They are intended to provide general information. The following statements do not constitute an offer to conclude a contract for the purchase or sale of financial instruments and financial products or an invitation to submit such an offer and to buy or sell any particular digital asset.Stocks and ETFs are subject to high fluctuations in value. A decline in value or a complete loss are possible at any time. The loss of access to data and passwords can also lead to a complete loss.Congratulations! If you’re at the point where you’re interested in ESG investing, that’s probably a sign that you’ve already built up your financial literacy and confidence. Maybe you've done some investing, or you’ve paid off debt and are now ready to try your hand at growing your savings and wealth — but you don’t want to do it at the expense of the planet or other people. Luckily for conscientious investors, you can go beyond the classic investment vehicles like stocks, ETFs, and equities. That’s where ESG investing comes in.This article is your guide to ESG investing: what ESG stands for, what the key components are, the benefits and challenges of this investment strategy, and finally, how you can get started.
Investments made easy
With N26, you can buy stocks and ETFs without leaving your banking app. Get started from as little as €1.
As some investors and eco-conscious people alike will already know, the term ESG stands for Environment, Social, and Governance. The concept is used in the business world to consider a company and its activities through three major lenses:
Environmental impact
Effect on its employees, customers, and society in general
Responsible business practices
ESG investing means that investors look at environmental, social, and governance criteria as well as traditional financial factors when choosing companies to invest in. This holistic approach to investing considers a company's impact on the environment and society, not just the potential financial gains for investors.
Why is ESG investing important?
It’s no secret that we’re facing serious global challenges, especially when it comes to the environment. Climate change and rising social inequality have increased the popularity of ESG investments, as investors look for companies that make things better instead of worse. Today, many consumers and investors expect more corporate responsibility from companies. In turn, companies have to adopt sustainable practices to retain customers, attract investment, and meet their regulatory obligations. Therefore, ESG investing can kick off or accelerate a positive feedback loop, as companies with strong ESG practices also tend to be better managed, more resilient, and potentially more profitable in the long run. In short: with solid ESG investing, it’s even more likely that everybody wins, including the planet.
Key components of ESG investing
As we mentioned already, ESG investing focuses on these three pillars of Environment, Social, and Governance. For each pillar, we can look at many different factors.
Environmental factors — how a company interacts with the environment, including its carbon footprint, energy usage, waste management, pollution, and resource conservation. Evaluating this pillar involves looking at a company's environmental policies, initiatives to reduce emissions, and use of renewable energy.
Social factors — a company's relationships with employees, suppliers, customers, and the communities where it operates. This includes labor practices, employee health and safety, diversity and inclusion, human rights, and community engagement.
Governance factors — a company's internal systems and leadership structures, including how diverse its board members are, executive salaries and compensation, shareholder rights, transparency, ethical conduct, and anti-corruption policies. The goal of the governance pillar is to ensure that a company holds the best interests of its shareholders, employees, and customers.
What’s an ESG score?
These ESG factors are a framework for evaluating a company's overall sustainability and ethical impact, and they’re often analyzed and calculated into an ESG score. Various rating agencies and financial institutions provide ESG scores, each using its own methodology and criteria to analyze and rate companies.
What are the benefits of ESG investing?
ESG investing lets you build an investment portfolio that aligns your financial goals with your personal values. But that's not the only benefit. It also helps with:
Risk mitigation: Companies with strong ESG practices are often better managed and more resilient to various risks. Considering ESG factors allows you to identify and avoid companies facing significant regulatory, legal, or reputational risks. This can protect portfolios from sudden value drops due to scandals, fines, or environmental disasters.
Long-term performance: Companies with robust ESG practices often perform better over the long term. Strong governance and ethical conduct can foster investor trust and stability, which is good for companies’ financial performance.
Social impact: ESG investing encourages companies to adopt more responsible and ethical practices. Companies are incentivized to improve their policies and actions as more investors demand transparency and accountability. This shift can lead to plenty of positive impacts, such as reducing damage to the environment, creating better working conditions, and making the professional world more inclusive.
Looking at those benefits, it's easy to see why ESG investing is an attractive strategy for modern investors. However, there are also a few challenges involved.
Save up with Spaces
Use N26 Spaces sub-accounts to easily organize your money and save up for your goals.
With all of the utopian ideas and feel-good goals, ESG investing can paint a rosy picture. But you also need to consider the following challenges:
Data availability and reliability: Companies self-report most of their ESG data and might emphasize positive aspects while downplaying or omitting negative information. Meanwhile, smaller companies may not have the resources or incentives to gather and share detailed ESG information at all.
Standardization issues: There aren’t any standardized metrics and methodologies, so companies can receive different ESG scores from rating agencies. ESG standards and regulations are also continuously evolving globally. Keeping up with the latest requirements and integrating them into investment strategies can be challenging for companies and investors.
Performance measurement: Determining the financial impact of ESG initiatives often takes long-term analysis and sophisticated modeling. Unlike traditional financial metrics, social and environmental impacts are harder to quantify, so assessing the real-world benefits of ESG initiatives can be complex.
Now that you know what ESG investing is and understand its benefits and challenges, let's explore how you can start your ESG investing journey.
Start banking online
Open your dream bank account in minutes — right from your smartphone. No paperwork needed!
Today, ESG investing is more than just a financial market trend. It’s a great way to diversify your investment portfolio and align your investment choices with your personal values. Plus, it can be extremely rewarding — in more ways than one. That said, remember that investing always comes with some risk and nothing is guaranteed, even with the most ethical and successful companies!If you want to get started with ESG investing, here are a few things to keep in mind:
Do your research: Use ESG data providers and rating agencies like MSCI, Sustainalytics, and Bloomberg to find potential investment opportunities. These platforms have comprehensive ESG scores and reports to help you assess companies' sustainability and performance.
Evaluate the evidence for yourself: Look at what companies are doing publicly. How actively engaged are they in ESG issues? Are their shareholders advocating for the good work the company is doing? Can they show the real-world impact of their ESG initiatives?
Define your ESG Goals: Clearly define your ESG investment goals, such as reducing carbon footprint, promoting social justice, or strengthening corporate governance. Different companies and funds focus more closely on certain areas, so having goals of your own can help you choose your investments.
Diversify your investments: To mitigate risk, make sure that your ESG investments are diversified across sectors and geographies. Consider a mix of ESG-focused stocks, bonds, and mutual funds to balance your portfolio.
Monitor progress: Regularly track the performance and impact of your ESG investments, especially with your ESG goals in mind.
And one more tip: Remember to stay updated with ESG ratings, news, and regulatory changes to make informed portfolio adjustments as you go. ESG investing is a powerful way to put your money where your morals are and promote a more sustainable and equitable world. And it doesn’t have to be a purely ethical decision either — the right opportunities can contribute to positive change and still potentially yield a great return on your investment.
Your money at N26
Managing your money is beautifully simple with N26. Gain a deep understanding of your spending habits with Insights and get a monthly snapshot of your financial health with your Monthly Wrap-Up, helping you to stay on budget. Plus, you can easily start setting aside money with Spaces to help you reach your short and long-term financial goals. Find the right account for you.
FAQ
There are some impacts that companies track quantitatively, like reduced carbon footprint and board diversity. Qualitatively, metrics like stakeholder engagement or company reputation can be helpful. You might also consider the specific ESG projects that a company is working on and how much progress they’re making.
A common misconception about ESG investing is that it’s a niche, feel-good trend but doesn't perform well long-term. In fact, ESG investing has been shown to equal or even narrowly outperform traditional investments.
ESG ratings and scores assess a company's performance on environmental, social, and governance factors, helping investors and stakeholders evaluate its sustainability and ethical practices. Ratings are derived from quantitative and qualitative data, including company disclosures, regulatory filings, and third-party sources. Different agencies like MSCI and Sustainalytics use varying methodologies, resulting in different ratings for the same company. These ratings are typically presented as numerical scores or letter grades, guiding investment decisions and corporate strategy. However, discrepancies between rating systems and data transparency are common challenges in the ESG rating process.
Some popular ESG investment funds include Vanguard ESG U.S. Stock ETF (ESGV), iShares ESG MSCI USA ETF (ESGU), and Parnassus Core Equity Fund (PRBLX). These funds typically integrate environmental, social, and governance criteria into their selection process. Still, investors should do their own research or consult a financial advisor to find the fund that best matches their ESG priorities and financial objectives.
Traditional investing focuses primarily on financial metrics such as profitability and growth potential. ESG investing has extra criteria related to a company's environmental impact, social responsibility practices, and governance structure. ESG investing is still investing, though — it’s not a corporate donation!
Your investment portfolio is balanced when it matches your risk criteria. Kevin D. Flynn, a seasoned investment professional, shows you how a mix of the right ETFs can help you accomplish that.
Position trading is a long-term strategy that allows you to hold assets and benefit from major market trends without daily pressure or volatility. Is this the strategy you've been looking for?
When you have investment income, your earnings are likely to be taxed. Here, you’ll learn about the different types of investment income, how they’re taxed, and more.
Your investment portfolio is balanced when it matches your risk criteria. Kevin D. Flynn, a seasoned investment professional, shows you how a mix of the right ETFs can help you accomplish that.
Position trading is a long-term strategy that allows you to hold assets and benefit from major market trends without daily pressure or volatility. Is this the strategy you've been looking for?
When you have investment income, your earnings are likely to be taxed. Here, you’ll learn about the different types of investment income, how they’re taxed, and more.
