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Senior Product Marketing Manager
Department:Marketing
Location:Barcelona
About the opportunity
As a Senior Product Marketing Manager at N26, you will be a vital, cross-functional link between our global product teams, central marketing functions, and local country teams. You will play a key role in bringing our products to life, from shaping their market position to planning and executing the go-to-market activities that drive adoption and growth. In this role, you will help translate our product strategy into clear, compelling messages and campaigns that resonate with customers.In this role, you will:
- Work closely with product and content teams to help define the market positioning, value proposition, and key messages for N26 products and features.
- Contribute to and execute our "Unified Message Architecture," developing tailored "Segment hooks" with a clear Value Proposition and CTA for audiences like students, expats, and travelers.
- Coordinate the go-to-market strategy for new product launches, identifying opportunities to increase product usage throughout its lifecycle.
- Collaborate with product and growth teams to develop and execute campaigns that win key "account opening triggers" by positioning N26 as the solution for specific customer needs.
- Execute and analyze tests on different headlines, copy, and visuals for key segments to help optimize campaign performance against our payback and engagement targets.
- Act as a key contact person between product, marketing, and local teams to ensure alignment on planning, roadmaps, and growth activities.
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Play a vital part in our customer feedback process by gathering insights on recurring pain points and feeding them back into the relevant product and operational teams to contribute to solutions.
What you need to be successful:
- +4 years of experience in product marketing, preferably within a fast-paced, consumer-tech or fintech environment.
- Experience in developing and executing go-to-market strategies for new products and features.
- A consumer-centric mindset, with a strong ability to translate customer needs and data insights into actionable marketing recommendations.
- Strong communication and collaboration skills, with a proven ability to work effectively across different teams, functions, and geographies.
- An analytical mindset, comfortable using data to inform strategy and measure campaign performance.
- A bias for action, a love of fast feedback loops, and a high-ownership mentality.
What’s in it for you:
- Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀.
- Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
- As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
- Additional day of annual leave for each year of service.
- A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and family statuses.
- A relocation package with visa support for those who need it.