The N26 guide to online sports equipment stores
Our online sports store review explains the ins and outs of buying sports equipment, sneakers, and other sportswear from the websites of Decathlon, Intersport, Nike, and Adidas.
7 min read
We all know that exercise is an important part of a healthy lifestyle. However, heading to the gym can be time-consuming—not to mention costly. That’s why many are skipping the gym and turning to at-home workouts. From hand weights to exercise balls to the perfect running shoes, a few exercise staples are all you’ll need to jumpstart a workout routine right from your house. However, before you start working up a sweat, you’ll need to invest in some quality sports equipment. Luckily, thanks to online sports equipment stores, you can save your energy for your next workout and make these purchases right from your couch. To help you find what you need, we’ve reviewed four of the largest online athletics and sporting goods retailers. Here, we explain what kind of gear they sell, what services they offer, and how they handle shipping and returns.This German multinational is the largest sportswear manufacturer in Europe. Adidas sells online in 20 European countries and offers a decent range of language options, too. Adidas and Nike clearly keep a very close eye on each other’s business models—the design, offers, and conditions of their online stores and apps are remarkably similar. Like Nike, Adidas is all about clothing, shoes and accessories—so you won’t find any sports equipment or outdoor gear here. Yet unlike Nike, Adidas offers a range of sustainable footwear and sportswear products. Under Brands in the main menu, you’ll find a variety of vegan sneakers, sportswear, and Stan Smith sneakers featuring Primegreen—a textile made from recycled materials—as well as Primeblue clothing and shoes, made using Parley Ocean Plastic and zero virgin polyester. Product pages offer size guidance, customer reviews and ratings, links to shipping and returns information, plus plenty of photos. You can even personalize your Stan Smiths by having letters and numbers stitched onto the sides. “Click and collect” is free, but isn’t available in some countries right now due to lockdowns. Standard shipping costs vary between countries, but are free if you spend over a certain amount—or you’re a member of the Adidas Creator’s Club. Returns and refunds are free as well, and you have 60 days to make up your mind.This French retailer is well on its way to conquering the world. Decathlon operates in 49 countries and sells sports equipment and clothing for 85 different sports. Its app and online stores are slick, professional, and largely identical—no matter where you are. The main product categories are Sports, Menswear, Womenswear, and Kidswear—although some markets also feature categories such as Accessories, Nutrition and Body Care, Fitness at Home, City Mobility, Bestsellers, and Sales Items. Once you’re on the website, click on Sports to start your journey. Choose from a variety of athletic activities—including Running, HIIT Training, Fishing, Darts, and more. You can then work your way through the subcategories to narrow your search (e.g. Yoga > Yoga Equipment > Yoga Mats). The product pages have filters for size, price range, and color—as well as customer reviews and ratings, a size chart, a Q&A link, a sustainability rating, and a tool for checking online and in-store availability.As soon as you’ve decided what you’d like to buy, you’ll have to create a customer account before you can make your purchase—or you can simply log in using Google, Facebook, or Apple. Standard delivery starts at £5.99 in the UK and €3.99 in Germany. “Click and collect” is free—remember to take a photo ID with you—and returns or refunds are accepted for 365 days after purchase.Want to shop sustainably? Just head to the menu and select Decathlon’s Eco-design range. Their sustainable sportswear is made from materials such as organic cotton and recycled polyester sourced from old textiles or plastic water bottles. The UK site also offers discounted “second-life” products that have been slightly damaged in transit or tested by customers in stores.The Intersport corporation was founded by 10 European sports retailers in 1968 and is a patchwork of businesses operating in about 50 countries globally. Unlike the highly uniform Decathlon sites, Intersport’s online shops vary widely when it comes to variety and quality. Some countries only have a basic website instead of an online store. The Austrian Intersport web shop, for instance, offers these categories:
Adidas wears its sustainability credentials on its sleeve
Decathlon—the Ikea of sports equipment
Intersport—home to sports equipment, camping gear, and outdoor clothing
- Women’s, Men’s, Kids’—clothing and shoes
- Sports—sorted into biking, outdoor, fitness & running, winter sports, summer sports, and others
- Brands—like Asics, Jack Wolfskin, K2, and more
- Equipment