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Growth Marketing Manager, Italy - Affiliate/Influencer Marketing
Department:Marketing
Location:Milan
About the Opportunity
We are looking for a highly motivated and resourceful Growth Marketing Manager to join our team and lead our expansion in the Italian market. This role is ideal for a results-driven professional who is eager to manage complex external partnerships and drive user acquisition while maintaining a high-impact, operational mindset across all performance marketing channels. You will join a high-performance team where you will be expected to manage everything from strategic negotiations to technical troubleshooting in a fast-paced environment.In this role, you will:
Influencer and Affiliates Marketing- Primary focus will be defining, optimising and executing our Affiliate and Influencer marketing strategy, ensuring total alignment with our business goals and local market nuances.
- Manage the day-to-day operations of the Italian Affiliate and Influencer network, including pipeline building, relationship management, negotiation, and performance optimisation.
- Conduct data-driven research and analysis to support decision-making and provide the insights needed to scale channel performance. This includes deep dive analysis on acquisition rates, costs, profitability, product penetration and long term retention,
- Own the reporting of channel performance, key insights, and strategic plans during weekly and monthly growth steering meetings.
- Help define and improve marketing processes related to partnership tracking, attribution, and payout/budgeting for the Italian market.
- Ensure content compliance and internal rules and controls processing.
- Identify and execute ad-hoc growth initiatives to drive user and revenue growth.
- Develop and manage co-marketing campaigns with strategic business partners to expand reach and acquire new audiences.
- Plan and coordinate offline growth initiatives, including traditional media placements, displays, and event activations.
- Lead social media collaborations with key partners to increase brand visibility and engagement.
- Coordinate content creation with external subject-matter experts and speakers to build public brand awareness and thought leadership.
- Proactively identify and execute new growth opportunities and experimental initiatives that support overall marketing and business objectives.
What you need to be successful:
Background:- The Foundation: 5+ years of experience within high-paced marketing agencies or performance marketing roles, demonstrating a resourceful and versatile marketing background.
- Specialised Experience: At least 2 years of direct experience managing Affiliate and Influencer Marketing programs.
- Market Mastery: A proven track record of independently building and scaling new partner relationships specifically within the Italian market.
- Data Excellence: Proficiency in data visualisation tools (e.g., Tableau, Looker, or PowerBI) and advanced Excel/Google Sheets skills (Pivot tables, VLOOKUPs, data modeling) to audit partner performance and attribution models.
- Commercial Grit: Demonstrated ability to negotiate and structure diverse commercial deals, including CPA, CPL, fee structures, and commission tiers.
- Linguistic Fluency: Professional fluency in Italian is required; fluency in English is essential for collaboration with our international team.
- The "Plus": Experience in fintech or banking is a significant advantage.
- Partner Management: Proven ability to build, maintain, and scale relationships with external partners, including affiliates, agencies, and influencers.
- Analytical Mindset: Strong ability to work with data, track KPIs, and extract actionable insights to drive strategic decisions.
- Strategic Thinking: Ability to translate high-level business goals into actionable partnership initiatives within a local market context.
- Operational & Independent Problem-Solver: A highly operational mindset with the ability to proactively diagnose and solve day-to-day issues like tracking discrepancies or conversion funnel blocks.
- Project Management: Strong organisational skills to manage multiple campaigns and partner contracts simultaneously.
- Communication: Excellent written and verbal communication in both Italian and English, with a talent for effective negotiation and clear presentation of results.
What’s in it for you:
- Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀.
- Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
- As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
- Additional day of annual leave for each year of service.
- A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, experiences, and backgrounds.
- A relocation package with visa support for those who need it.