What is an NFT?

GIFs worth €600,000? A tweet worth millions? For the Month of N, we're unpacking everything you need to know about NFTs.
8 min read
The following statements do not constitute investment advice or any other advice on financial services, financial instruments, financial products, or digital assets. They are intended to provide general information. The following statements do not constitute an offer to conclude a contract for the purchase or sale of financial instruments and financial products or an invitation to submit such an offer and to buy or sell any particular digital asset. Cryptocurrencies are subject to high fluctuations in value. A decline in value or a complete loss are possible at any time. The loss of access to data and passwords can also lead to a complete loss.
  • Non-fungible tokens (NFTs) are unique assets like art, tweets, and digital collectibles that can be bought and sold using cryptocurrency. 
  • Despite the uniqueness of NFTs and the hype surrounding multi-million dollar sales, there are questions about the tangible benefits of owning digital assets, since they can still be viewed and shared by anyone online.
  • The allure of NFTs is not just in their novelty and potential for appreciation, but also in how they facilitate direct artist-to-consumer transactions. There’s often a sense of scarcity around NFTs, and they have radically changed the landscape of digital art and collectibles.
A GIF of a flying cat with a Pop-Tart for a torso. An avatar of a golden vest. A 5-word tweet. No, this isn’t your browsing history—these are NFTs, and they’re selling for up to $69 million each. But just what is an NFT?NFTs are a new and fascinating phenomenon. Around since 2014, they’re unique digital assets that are bought and sold online using cryptocurrency. One-of-a-kind tokens used to indicate ownership of a particular digital item (often a digital artwork), NFTs are disrupting markets around the globe from art to gaming, from events to insurance. Confused? Don’t worry—it’s a lot to take in. That’s why we’ve broken it down into an easy-to-understand guide to everything you need to know about NFTs. Let’s dive in!

What Is an NFT: Explained in 26 Seconds

What does NFT stand for?

NFT stands for non-fungible token. Let’s start at the very beginning—what does non-fungible mean? “Fungible” is an economic term which refers to a good or asset that can be exchanged for another good or asset of equal value. For instance, a dollar bill is fungible, because it can easily be swapped for another dollar bill of the exact same value. If something is “non-fungible,” it means it can’t be swapped for something of completely equal value. A tract of land would be non-fungible, since land is unique, and finding another tract with the exact same value would be difficult to impossible. Art is another example of a non-fungible asset, since its value is highly subjective—and this is where NFT’s come in. An NFT shows exclusive ownership of a particular digital asset (e.g., a piece of art, an in-game purchase, or a tweet). You might purchase an NFT at a certain price, but because it’s non-fungible, its market value is likely to fluctuate.

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How do NFTs work? Are they cryptocurrency?

While NFTs are often bought and sold using cryptocurrencies such as Bitcoin and Ethereum, they are not cryptocurrencies themselves. Like dollars and other currencies, cryptocurrencies are fungible. If you trade one bitcoin for another bitcoin, they both have the same value. You’ll still be left with one bitcoin. Since NFTs are unique, they have no equivalent value other than what the market is willing to pay for it.

What do you get when you buy an NFT?

Since an NFT can only have one owner at any one time, when you buy an NFT, you purchase the exclusive ownership of a particular digital asset. However, this doesn’t mean that you own the exclusive rights as to who gets to look at or share that particular artwork. Take for example the most expensive NFT sold to date: Beeple’s Everydays: The First 5000 Days, a 5,000-piece digital collage. The owner of this NFT is Vignesh Sundaresan, founder of the Metapurse NFT project and the bitcoin ATM provider, Bitaccess. While Sundaresan is the official owner of this NFT, this image has been copied, shared, and seen by millions of people around the world—and that’s fair game! So, when you buy an NFT, it’s a little like buying an autographed print. The NFT is signed exclusively to you, but anyone can view the work. An NFT can be any digital asset. So far they’ve included:
  • Artworks
  • Tweets
  • GIFs
  • Songs
  • In-game purchases
  • Essays
  • Domain names

Why would anybody buy a non-fungible token?

The more you try to wrap your head around the weird and magical world of non-fungible tokens, the more you may ask yourself why anybody would buy an NFT. Well, there are a few reasons why those with the spare cash are choosing to invest.


There’s nothing like a perceived sense of rarity to increase interest in a particular item. As NFTs can only have one owner, they create this sense of scarcity by the bucketload. This encourages potential buyers to fixate on a particular piece and worry that someone else may become the exclusive owner of an NFT that they want.Think of it like when you find a pair of sneakers you want to buy and the site tells you that there’s only ‘one pair left.’ If you’re like most of us, this increases your sense of scarcity and encourages you to commit to making the purchase—even if it doesn’t make financial sense for you.


Like swapping baseball cards on the playground, NFTs are essentially trading cards for the super-rich. While there’s no inherent value in these cards other than what the market ascribes to them, their fluctuating worth makes their collectability and trading potential like a high-risk gambling game. As a result, it’s easy to make comparisons between the NFT and the art market. However, unlike the art market, NFTs give artists more autonomy as they no longer have to rely on galleries or auction houses to sell their work. By cutting out the middle-man, artists can sell their artworks directly to buyers and keep more of the profits by doing so.

Other strange facts about NFTs

Want to learn a little more about NFTs? With the total value of NTF sales in the first quarter of 2021 amounting to $2 billion, there’s certainly more to unpack here!

What’s the most expensive NFT ever sold?

The most expensive NFT ever sold was the artist Beeple’s Everydays: the First 5000 Days. It was sold to Vignesh Sundaresan for $69.3 million at auction in Christie’s auction house. This was ten times more than any NFT had been sold for at the time. This staggering price tag places it in the top hundred most expensive artworks ever.

What’s the weirdest NFT ever sold?

Choosing which NFT takes the prize for the weirdest ever sold is too difficult to decide. From William Shatner selling a set of Shatner-themed trading cards, one of which was an X-ray of his teeth, to Grimes’ digital WarNymph baby-themed artworks, there’s no shortage of weird stuff available in the NFT market. Deciding on a winner would be nearly impossible, but we’ve gathered a few contenders below.

What are other notable NFTs?

Here’s a selection of some of the strangest and most notable NFTs out there:
  • Lindsay Lohan’s electronic single Lullabye which accompanied a GIF of her upper torso adorned in butterflies that flap their wings to the beat
  • A digital image of Shawn Mendes’ gold embellished vest that he wore while on tour
  • A video clip of one of Banksy’s artwork being burned—the original artwork was sold for $95k, the NFT of the artwork being burned was sold for $380k 
  • The viral internet YouTube video ‘Charlie Bit My Finger’ was removed from YouTube and then sold as an NFT for $693k
  • The co-founder of Twitter, Jack Dorsey, sold his first tweet which read ‘just setting up my twttr’ for nearly $3m

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Are NFTs still a thing in 2024?

While the early hype around NFTs has somewhat settled down, the underlying technology and the concept of digitally owning unique items or experiences are still compelling for many people. As industries adapt and innovate, NFTs could remain a significant part of the digital landscape in 2024 — although perhaps in different forms than we've seen before. NFTs are likely to continue evolving and integrating more deeply within various sectors. This includes continued growth in digital art, collectibles, and gaming, but also expansion into new areas like decentralized finance (DeFi), education, and tokenization of physical assets. The market for NFTs is expected to mature, leading to more standardized practices around buying, selling, and valuing NFTs. This could help stabilize the market and make it more accessible and understandable for mainstream consumers.

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  • What can you do with an NFT?
  • What are NFTs?

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