Meet Our Latest Campaign: Mobile Banking the World Loves

To formally introduce ourselves to the US market, we developed a campaign that tells a story rooted in all the reasons why 3.5 million people around the world love banking with N26.

5 min read


Take a few seconds to think about what this word means to you.

Friends, family, your dog, your cat, your pet hedgehog. Your favorite song, that perfect cup of coffee in the morning, or the movie you just can’t seem to stop watching.

Love is all the things that bring color and warmth to your life, each special and personal in its own way. No matter what you normally associate with this word, it’s probably not banking. We built N26 to empower you, to make banking simpler and more accessible; to create an intuitive banking experience that goes beyond what you’ve come to expect from a traditional checking account.

This is why to formally introduce ourselves to the US, we developed a campaign that tells a story rooted in all the reasons why 3.5 million people around the world love banking with N26.

Loved for transparency

We’ve all been there. You’re checking your account balance when you notice something a little bit off. Perhaps you were hit with a fee for having a low account balance before your paycheck arrives, or a mystery maintenance charge you didn’t know existed.

Few surprises are more unpleasant than unexpected banking fees. At N26 we believe in transparency, which means that banking shouldn’t be confusing or overwhelming. That’s why when you open an N26 account, you can enjoy an account without minimum balance fees, maintenance charges, or annual fees. There are also no foreign transaction fees when you shop using your N26 card overseas.

Loved for security

When it comes to your money, not being in control can be unnerving. It can sometimes feel like sitting in the backseat of a moving car, but you have no idea who the driver is or which way they’re going. At N26 we want to put you in the driver’s seat of your finances, giving you full control with straightforward security features that will keep your account safe and secure. Right from the N26 app¹, you can lock or unlock your card instantly, set spending limits so you don’t go over budget, enable online and international purchases, change your PIN, and more.

We believe safety and convenience go hand in hand, so you can easily access your account using your fingerprint or face recognition. For added security, your N26 account is also FDIC-insured, which means that your money is protected up to $250,000.

Loved for speed

Going to the bank can be a drag. Any small inquiry could involve standing in line for hours, filling out confusing forms, and talking to multiple people who don’t really know or understand you or your situation. It has been reported that 71% of millennials would rather go to the dentist than listen to a message from their bank, and we can’t say that we blame them.

The truth is that banking isn’t particularly known for being fast or flexible, nor is it great at adapting to modern, on-the-go lifestyles. Signing up for an N26 account is simple, and can be done right from your mobile device in just 5 minutes. You can even open an account while you’re waiting for the office elevator. In fact, you can probably open an N26 account in less time than it will take you to finish reading this article.

Loved for peace of mind

In an era of mindfulness, wellness, and meditation, thinking about finances can be unpleasant and even anxiety-inducing. When developing the N26 app, our goal was to provide you with updates that allow you to better understand your day-to-day spending and overall financial health.

Instant push notifications when you make a purchase or receive a deposit will give you real-time peace of mind by allowing you to understand your spending and stay on top of your finances without any added effort.

Alerts can also be particularly important when traveling abroad, since spending in a different currency can make sticking to your budget somewhat challenging. Our notifications will come through in your home currency, so you will have a much better idea of what you’ve spent.

Loved for goals

We know that you have big goals for your money. Maybe you’re trying to stash some of your paycheck aside to explore the Blue Lagoon, or to get tickets to that summer music festival you couldn’t afford to attend last year.

We designed Spaces to help you attain your goals in a way that makes sense to you. With Spaces, you can create personalized sub-accounts where you can easily drag and drop money instantly. Get a bonus this month? Why not move a few extra dollars to your “new guitar” goal? It doesn’t matter if you’re hoping to upgrade to a new phone or to create a rainy day fund for unexpected expenses — no reason is too big or too small to start saving your way, on your timeline.

Loved for early access

Waiting for payday can be challenging, and life often comes with a few unexpected surprises. There are those inconveniently timed bills, unexpected birthday dinners, or the occasional flash sale at your favorite clothing store. Having early access to your money is always ideal, and from time to time it can even be a life-saver.

When you set up direct deposit with N26, you will have access to your paycheck up to 2 days earlier than with other banks.² We believe that making your money available to you as soon as possible will help you bank and live your way.

Behind the scenes of our first US brand campaign.

Have you seen N26 around your city? Our campaign is currently live across New York, Chicago and San Francisco. If you see us around, take a photo and share it on Twitter and Facebook. (Don’t forget to tag us @N26US!)

While you’re at it, grab a coffee at your favorite spot and open an N26 account directly from your phone in 5 minutes to experience banking 3.5 million people around the world love.

¹ N26 does not charge for this service, but your wireless carrier may charge for data or messages.

² Faster funding claim is based on a comparison of our policy of making funds available upon receipt of payment instruction versus the typical banking practice of posting funds at settlement. Fraud prevention restrictions may delay availability of funds with or without notice. Early availability of funds requires payor’s support of direct deposit and is subject to the timing of payor’s payment instruction.

The N26 account is offered by Axos Bank®, Member FDIC. N26 Inc. is a service provider of Axos Bank. All deposit accounts of the same ownership and/or vesting held at Axos Bank are combined and insured under the same FDIC Certificate 35546. All deposit accounts through Axos Bank brands are not separately insured by the FDIC from other deposit accounts held with the same ownership and/or vesting at Axos Bank. The N26 Visa® Debit Card is issued by Axos Bank pursuant to a license by Visa U.S.A. Inc. The N26 Visa Debit Card may be used everywhere Visa debit cards are accepted.

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