Can you actually love your bank? In its new global brand campaign, N26 challenges industry standards
- Berlin-based bank N26 has launched its new global brand campaign called ‘This is how I bank’, showcasing how N26 enables customers to bank with confidence and freedom.
- The campaign is live in Germany and Austria. Spain will follow in October, and other key markets in January 2024.
- Airing across YouTube, Instagram, Facebook, TikTok, Twitch, digital TV, digital display, and billboards in major European cities, the campaign is set to be the largest to date from N26 by media spend.
N26 VP of Brand Marketing, Activation & Content, Carine van der Heijden, said: “In a market environment where consumers are often still sceptical of neobanks, our aim was to win trust, while showcasing the simplicity of our product, how it helps our customers become more confident in their finances, and how banking with N26 fits seamlessly into any modern lifestyle.”
Global Executive Creative Director at N26, Kai Heuser, said: “As a brand that is challenging the traditional banking model, we always aim to do creative work that makes it clear that we are a bank like no other. Other banks certainly aren’t talking about people banking in their underwear, and this is just one example of the authenticity we want to reflect — where any customer can feel confident banking on their own terms.”
About N26
N26 is Europe’s leading digital bank with a full German banking license. It offers simple, secure and customer-friendly mobile banking to millions of customers in 24 markets across Europe. N26 processes over 100bn EUR in transactions a year and currently has a 1,500-strong team of more than 80 nationalities. The company is headquartered in Berlin, with offices in multiple cities across Europe, including Vienna, Paris, Milan and Barcelona. Founded by Valentin Stalf and Maximilian Tayenthal in 2013, N26 has raised close to US$ 1.8 billion from some of the world’s most renowned investors.
Website: n26.com | X: @n26 | Facebook: facebook.com/n26 | YouTube: youtube.com/n26bank
N26 Press Contact
press@n26.com