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Head of CRM Marketing

Department:
Marketing
Location:
Berlin

We are The Mobile Bank.
Our vision is to build a bank the world loves to use.
Technology and design empower everything we do.

N26 is Europe’s first Mobile Bank with a full European banking license. We redesigned the banking experience to be simple, fast and contemporary. Founded in 2013 by Valentin Stalf and Maximilian Tayenthal, N26 has more than 430+ employees and more than 1 million customers in 17 countries. N26 has raised more than $215 million from renowned investors including Allianz X, Tencent Holdings Limited, Li Ka-Shing’s Horizons Ventures, Peter Thiel’s Valar Ventures, members of the Zalando management board and Earlybird Venture Capital.

Once here you will

  • As the leader of our Customer Lifecycle (CRM) team you will be responsible for the journey of N26 customers, including planning and implementing campaigns across our 17 European markets and 5 supported languages to activate, engage, and reactivate customers
  • This role will also lead and develop our new Product Marketing function, working closely with many other departments to position, launch, and grow adoption of our products, features, and services
  • Develop, mentor, and grow a talented team of lifecycle and product marketers
  • Define the global strategy/playbook to expose the right customer at the right time to the right message to grow their usage of N26 products and features
  • Utilize a variety of contact channels including mobile push notifications, in-app messages, email, direct mail, and others
  • Help conceptualize and plan new campaigns and product launches/ expansions based on the company’s strategic goals.
  • Work closely with our data/analytics team to define customer segments to target with specific messages, and to forecast the impact your initiatives will achieve.
  • Collaborate closely with our country marketing managers to devise campaigns that resonate particularly well with specific geographic target groups. 

What you will bring along

  • Demonstrated leadership experience in managing CRM teams, ideally in a digital, creative environment
  • You are a hands-on implementer and well-versed with CRM tools (particularly Salesforce Marketing Cloud) which you will use daily in your work
  • Concrete product marketing experience at a technology company, ideally B2C focused and with an app as a core marketing vehicle
  • A good combination of analytic/segmentation/forecasting skills, and also communication/messaging skills. You enjoy turning an idea into a compelling message to reach the right audience at the right time, in the right way
  • Passionate about developing your team and applying your years of relevant experience to help them grow
  • Strong English language skills. Proficiency in another core N26 language (German, Spanish, French, Italian) would be beneficial

What We Offer

  • High degree of autonomy
  • Crucial role in a highly motivated, talented team
  • Your choice of a new Mac or Windows laptop
  • Flat hierarchy and open communication
  • Newly designed office in Berlin-Mitte
  • A stack of the most modern technologies
  • Probably the best cup of coffee in the neighbourhood

Sound good? Send us your application online, and we’ll get back to you soon.